Diferencia entre revisiones de «McFarland & Company»

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'''McFarland & Company, Inc.''' es una [[Edición de libros|editorial]] de libros independiente con sede en [[Jefferson (Carolina del Norte)]], especializada en obras académicas y de referencia, así como en obras de no ficción para adultos de interés general. Su presidente y editor jefe es Robert Franklin, quien fundó la compañía en 1979.<ref>{{cite news|url=http://www.mountaintimes.com/mtweekly/2004/0930/mcfarland.php3|title=McFarland President To Speak At Entrepreneurial Conference|last=Roark|first=Fawn|work=[[Mountain Times]]|date=September 30, 2004 |accessdate=March 22, 2017}}</ref><ref name=mccompany>{{Cite web |url=http://www.mcfarlandbooks.com/about-mcfarland/company-history/ |title=Company History |work=McFarlandBooks.com |publisher=McFarland & Company |accessdate=March 22, 2017}}</ref> McFarland da trabajo a unos 50 empleados, y hasta 2017 había publicado aproximadamente 5.100 títulos.<ref name=mccompany/><ref name="MT03312005">{{cite web|url=http://archives.mountaintimes.com/mtweekly/2005/0331/mcfarland.php3|title=McFarland & Company Announces Promotion|work=[[Mountain Times]]|date=March 31, 2005 |accessdate=March 22, 2017}}</ref> Durante gran parte de su historia, McFarland se ha centrado en pequeñas tiradas de aproximadamente 600 copias por libro.<ref>{{cite journal|last1=Slide|first=Anthony|title=A Publishing Phenomenon that Begins and Ends with Scarecrow Press|journal=Film History|date=2010|volume=22|issue=3|pages=300-301|doi=10.2979/fil.2010.22.3.298|url=https://www.jstor.org/stable/10.2979/fil.2010.22.3.298|accessdate=23 March 2017|quote=The initial print run for a book in the Filmmakers series, and, for that matter, most if not all [[Rowman & Littlefield|Scarecrow]] titles, was six hundred copies. A similar print run has been the norm at McFarland and [[Greenwood Publishing Group|Greenwood Press]].}}</ref>
 
==TematicasTemáticas==
McFarland & Company se centra principalmente en vender a las bibliotecas. El editor utiliza correo directo para contactar con sus pontenciales clientes.<ref>{{cite journal|last1=Slide|first=Anthony|title=A Publishing Phenomenon that Begins and Ends with Scarecrow Press|journal=Film History|date=2010|volume=22|issue=3|page=304|doi=10.2979/fil.2010.22.3.298|url=https://www.jstor.org/stable/10.2979/fil.2010.22.3.298|accessdate=23 March 2017|quote=McFarland [...] books were primarily aimed at the library market. It was a mail order publisher with no interest in bookstore sales, but unlike its major competitor, virtually from the start all of its books were typeset.}}</ref> La compañía es conocida por su literatura deportiva, especialmente la historia del béisbol, así como libros sobre ajedrez y cine.<ref>{{cite news|first=Amy|last=Martinez|url=http://seattletimes.com/html/businesstechnology/2017889877_amazonpublisher02.html|title=<nowiki>Amazon.com</nowiki> Trying to Wring Deep Discounts from Publishers|work=[[Seattle Times]]|date=March 1, 2012 |accessdate=December 13, 2013}}</ref><ref>{{cite journal|last1=Slide|first=Anthony|title=A Publishing Phenomenon that Begins and Ends with Scarecrow Press|journal=Film History|date=2010|volume=22|issue=3|page=305|doi=10.2979/fil.2010.22.3.298|url=https://www.jstor.org/stable/10.2979/fil.2010.22.3.298|accessdate=23 March 2017|quote=Most film scholars, students and buffs would assume that McFarland’s main thrust has been towards film book Publishing [but] it is the largest publisher of military memoirs and baseball-oriented titles. It is also rich in books on women’s, African-American, and gender studies, on U.S. history, and is proud of its automotive line. It also boasts of being the most prestigious publisher of historical and reference books on chess.}}</ref> Según ''Mountain Times'', McFarland publica aproximadamente 275 monografías académicas y títulos de libros de referencia por año.<ref name="MT03312005"/><ref name="MT12132007">{{Cite news |url=http://archives.mountaintimes.com/mtweekly/2007/1213/mcfarland.php3 |title=VP Celebrates 25 Years at McFarland |date=December 13, 2007 |work=[[Mountain Times]] |accessdate=December 13, 2013}}</ref>
 
== Referencias ==
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[[Categoría:Empresas de Carolina del Norte]]
[[Categoría:Editoriales de Estados Unidos]]