Diferencia entre revisiones de «Gabriela Hearst»

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Para la colección primavera/verano 2020, Gabriela Hearst fue la primera marca en poner en escena una moda con [[neutralidad de carbono|huella de carbono cero]]. En colaboración con la firma Bureau Betak y la consultora internacional EcoAct, Gabriela Hearst logró reducir la [[huella de carbono]] de su presentación.<ref>{{cite web|title=Gucci And Burberry Are Now ‘Carbon Offsetting’ – But What Does It Mean And Does It Actually Work?|url=https://www.vogue.co.uk/arts-and-lifestyle/article/what-is-carbon-offsetting|access-date=2019-09-25|website=British Vogue|language=en-GB}}</ref> Ello fue posible mediante la contratación de [[Modelo (moda)|modelo]]s que no tuvieron que utilizar vuelos comerciales, la utilización de servicios de [[cáterin]] que ofrecen comida local y estacional, y la reducción en el uso de tecnología tras bastidores.
 
A ello se suma la [[Compensación de carbono|compensación de emisiones]] que la firma logrará a través de la donación de los costos asociados a la producción al Proyecto Hifadhi-Livelihoods en [[Kenia]], un país al que Hearst ha viajado en su colaboración con [[Save the Children]]. Con estas donaciones, se proveerán [[Cocina (artefacto)|cocinas]] eficientes a familias de los condados de [[Condado de Embu|Embu]] y [[Condado de Tharaka-Nithi|Tharaka-Nithi]] para así reducir el uso de madera y los [[Gas de escape|gases peligrosos]] en la preparación de alimentos, lo que principalmente afecta a mujeres y niños.<ref>{{cite web|title=Gabriela Hearst’s Spring 2020 Show To Be Carbon Neutral—An Industry First|url=https://www.vogue.com/article/gabriela-hearst-carbon-neutral-fashion-show|access-date=2019-09-11|website=Vogue|language=en}}</ref>
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== Sustainability ==
 
Con miras al futuro de la sustentabilidad, Hearst introdujo un [[Trazabilidad|sistema de trazabilidad]] para sus colecciones, en asociación con Eon.<ref group='nota'>Plataforma para la transición a la [[economía circular]]. [https://www.eongroup.co Eon]</ref> Esta [[Identidad 2.0|identidad digital]] aplicada a los productos los conecta mediante un [[código QR]] que provee el origen, el material, el proceso de producción y la huella de carbono de cada prenda de ropa. Esta tecnología brinda a los clientes mayor transparencia sobre la vestimenta y una mayor comprensión de cómo [[Reciclaje|reciclar]] los productos hacia la obtención de una [[economía circular]] aplicada a la industria de la moda.<ref>{{cite web|title=Gabriela Hearst is giving its spring collection a digital identity|url=https://www.voguebusiness.com/sustainability/gabriela-hearst-eon-circularid|access-date=2020-06-16|website=Vogue Business|language=en-GB}}</ref>
In addition, she will be offsetting emissions by donating the energy costs associated with production to the Hifadhi-Livelihoods Project in Kenya, a country where Hearst has traveled in the past with [[Save the Children]]. The offset funds will be used to provide modern, efficient cookstoves to families in Kenya's [[Embu County|Embu]] and [[Tharaka-Nithi County|Tharaka Nithi]] counties, cutting down on wood usage and the noxious fumes that accompany it, which primarily impact women and children.<ref>{{cite web|title=Gabriela Hearst’s Spring 2020 Show To Be Carbon Neutral—An Industry First|url=https://www.vogue.com/article/gabriela-hearst-carbon-neutral-fashion-show|access-date=2019-09-11|website=Vogue|language=en}}</ref>
 
AW20La collectioncolección wasotoño/invierno themed2020 aroundgiró en torno al tema "wastedesechos".<ref>{{cite web|date=2020-02-12|title=Gabriela Hearst's war on waste upends the fashion process|url=http://www.theguardian.com/fashion/2020/feb/12/gabriela-hearst-war-on-waste-upends-the-fashion-process|access-date=2020-06-16|website=The Guardian|language=en}}</ref> ProductsPor haveejemplo, beense madefabricaron fromproductos repurposedmediante Turkishel reciclaje de restos de [[kilim]]s remnants[[Turquía|turcos]] toreutilizados makepara outerwear,la oldfabricación piecesde fromropa Hearstde stockabrigo. disassembledAdemás, andse reconstructedreadaptaron andsuministros 30%en ofdesuso they collectionel has30 been% madede withla recycledcolección cashmereocupó casimires reciclados, hand-knittedtejidos bya themano Manopor Manos del Uruguay collective.<ref name="vogue1">{{cite web|title=Gabriela Hearst Fall 2020 Ready-to-Wear Fashion Show|url=https://www.vogue.com/fashion-shows/fall-2020-ready-to-wear/gabriela-hearst|access-date=2020-06-16|website=Vogue|language=en}}</ref> TheLa decorationdecoración ofde thela runwaypasarela showse wasrealizó madecon byfardos giantde shreddedpapel papertriturado, balescomo acted asmetáfora visual metaphordel of the "waste"tema themeelegido.<ref name="vogue1"/>
 
Hearst setsse aha goalfijado tola usemeta de utilizar un 80 % deadde stockexistencias insin vender como [[materia prima]] para 2023 andy abandonar noel useuso ofde virginmateriales materialsvírgenes bypara 2022.<ref>{{cite web|title="Nothing We Put Out There Is Without Purpose": Gabriela Hearst On Creating Luxury Out Of Waste|url=https://www.vogue.co.uk/fashion/article/gabriela-hearst-luxury-out-of-waste|access-date=2020-06-16|website=British Vogue|language=en-GB}}</ref>
 
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== Notable clients ==
Looking forward to the future of sustainability, with SS20 collection Hearst introduced the digital identity for collections—in partnership with [https://www.eongroup.co Eon]. The digital identity connects all products with a QR Code providing each garment's origin, material, production process and carbon footprint of the product. This technology &nbsp;provides customers more transparency about the clothes and better understanding on how to recycle the products in a move toward a circular fashion economy.<ref>{{cite web|title=Gabriela Hearst is giving its spring collection a digital identity|url=https://www.voguebusiness.com/sustainability/gabriela-hearst-eon-circularid|access-date=2020-06-16|website=Vogue Business|language=en-GB}}</ref>
Hearst's collections have been worn by celebrities, including [[Gillian Anderson]],<ref>{{Cite news|url=https://www.nytimes.com/2016/04/28/fashion/gillian-anderson-fashion-inspiration.html|title=Gillian Anderson as a Fashion Inspiration|last=La Ferla|first=Ruth|date=2016-04-27|work=The New York Times|access-date=2017-04-19|issn=0362-4331}}</ref> [[Laura Dern]],<ref name=":17">{{Cite news|url=http://www.vogue.com/article/laura-dern-met-gala-2017-getting-ready-photo-diary|title=Getting Ready for the 2017 Met Gala With Big Little Lies’s Laura Dern|work=Vogue|access-date=2017-05-03|language=en}}</ref> [[Miroslava Duma]],<ref>{{Cite news|url=https://www.telegraph.co.uk/fashion/new-york-fashion-week/the-best-bags-and-shoes-spotted-at-new-york-fashion-week/russian-editor-miroslava-duma-chose-dior-heels-and-gabriela-hear/|title=The best bags and shoes spotted at New York Fashion Week|work=The Telegraph|access-date=2017-04-20|language=en-GB}}</ref> [[Lena Dunham]],<ref>{{Cite news|url=http://www.wmagazine.com/story/lena-dunham-gabriela-hearst-democratic-national-convention|title=Lena Dunham Nails the #ImWithHer Look|last=Cusumano|first=Katherine|work=W Magazine|access-date=2017-04-20|language=en}}</ref> [[Dakota Fanning]],<ref>{{Cite news|url=http://www.instyle.com/news/tods-gabriela-hearst-save-the-children-shoe|title=See Dakota Fanning's Stunning Portrait in Support of Tod's and Gabriela Hearst's New Charitable Brogue|work=InStyle.com|access-date=2017-04-19}}</ref> [[Selena Gomez]],<ref>{{Cite news|url=http://www.ellecanada.com/fashion/celebrity-style/mediagallery/selena-gomez-s-best-looks|title=Selena Gomez's best looks {{!}} Elle Canada|last=Spronk|first=Kiera|work=Elle Canada|access-date=2017-04-19|language=en-CA}}</ref> [[Gugu Mbatha-Raw]],<ref>{{Cite news|url=http://thewindow.barneys.com/gabriela-hearst-gugu-mbatha-raw-met-gala/|title=Gabriela Hearst And Gugu Mbatha-Raw 2016 MET Gala {{!}} The Window|work=The Window|access-date=2017-04-20|language=en-US}}</ref> [[Anne Hathaway]],<ref>{{Cite news|url=http://www.instyle.com/awards-events/film-festivals/toronto-international-film-festival/tiff-2016-instyle-hfpa-party#1471297|title=Go Inside the Hottest Party of #TIFF 2016: ''InStyle'' + HFPA’s Star-Studded Annual Bash!|work=InStyle.com|access-date=2017-04-20|language=en}}</ref> [[Rebecca Hall]],<ref>{{Cite news|url=http://wwd.com/eye/parties/gallery/gabriela-hearst-luncheon-in-celebration-of-rebecca-hall-10716933/|title=Gabriela Hearst Luncheon in Celebration of Rebecca Hall|author=<!--Staff writer(s); no by-line.-->|date=2016-12-01|work=WWD|access-date=2017-04-20|language=en-US}}</ref> [[Naomie Harris|Naomi Harris]],<ref>{{cite web|url=http://www.refinery29.com/2017/01/135790/naomie-harris-golden-globes-armani-gown|title=Naomie Harris Went To Great (& Uncomfortable) Lengths To Avoid Wrinkling Her Armani Gown|last=Colon|first=Ana|access-date=2017-04-20}}</ref> [[Lauren Hutton]],<ref>{{Cite news|url=http://www.harpersbazaar.com/culture/features/a11733/lauren-hutton-gabriela-hearst-0915/|title=Fashionable Friends: Lauren Hutton and Gabriela Hearst|date=2015-09-25|work=Harper's BAZAAR|access-date=2017-04-19|language=en}}</ref> [[Gwen Jorgensen|Gwen Jorgesen]],<ref>{{Cite news|url=http://wwd.com/fashion-news/fashion-scoops/gabiela-hearst-girl-power-lunch-10277960/|title=Gabriela Hearst Hosts Girl-Power Lunch|last=Iredale|first=Jessica|date=2015-11-12|work=WWD|access-date=2017-04-20|language=en-US}}</ref> [[Mindy Kaling]],<ref>{{Cite news|url=https://nz.lifestyle.yahoo.com/fashion/g/33228147/gwen-stefani-steals-the-show-at-glamours-women-of-the-year-awards/33228169/#page1|title=Yahoo7 Lifestyle: Fashion and Beauty, Healthy Living, Parenting, Love and Sex, Food, Horoscopes and more|access-date=2017-04-20}}</ref> [[Nicole Kidman]],{{citation needed|date=February 2020}} [[Brie Larson]],<ref>{{Cite news|url=http://www.grazia.it/foto-gallery/brie-larson-look/brie-larson-in-gabriela-hearst|title=Brie Larson in Gabriela Hearst - Foto - Grazia.it|work=Grazia|access-date=2017-04-20|language=it-IT}}</ref> [[Demi Moore]],<ref name=":9">{{cite web|url=http://style.nine.com.au/2016/11/07/11/19/handbag-gabriela-hearst-must-have|title=The $2600 handbag everyone wants|access-date=2017-04-19}}</ref> [[Emma Stone]],<ref>{{Cite news|url=http://www.gioia.it/moda/abbigliamento/news/g2157/emma-stone-outfit-la-la-land-presentazione/|title=Gli outfit più belli di Emma Stone per La La Land|date=2017-02-05|work=Gioia!|access-date=2017-04-19|language=en}}</ref> Vanessa Traina,<ref>{{Cite news|url=http://www.vogue.com/article/dakota-fanning-gabriella-hearst-vanessa-traina-the-line-holiday-new-york-cocktail-party|title=Dakota Fanning, Gabriela Hearst, Vanessa Traina, and More Toast the Holidays at The Line|work=Vogue|access-date=2017-04-20|language=en}}</ref> [[Alicia Vikander]],{{citation needed|date=February 2020}} [[Emma Watson]],<ref>{{Cite news|url=http://www.harpersbazaar.com.sg/88058/emma-watsons-favourite-sustainable-brands/?slide=5|title=10 Sustainable Brands That Emma Watson Loves|date=2017-04-20|work=Harper's Bazaar Singapore|access-date=2017-04-20|language=en-US}}</ref> [[Allison Williams (actress)|Allison Williams]],<ref>{{Cite news|url=http://www.grazia.it/foto-gallery/best-dressed-della-settimana-30-gennaio-3-febbraio/allison-williams-in-gabriela-hearst-getty|title=Allison-Williams in Gabriela Hearst getty - Foto - Grazia.it|work=Grazia|access-date=2017-04-20|language=it-IT}}</ref> [[Renée Zellweger|Renee Zellweger]],{{citation needed|date=February 2020}} [[Meghan, Duchess of Sussex|Meghan Markle]],<ref>{{Cite news|url=https://www.vogue.co.uk/article/meghan-markle-visit-to-sussex-gabriela-hearst-handbag|title=Does This Cult Handbag Choice Mark A New Direction For Meghan?|last=Newbold|first=Alice|access-date=2018-11-14}}</ref><ref>{{Cite news|url=https://www.harpersbazaar.com/celebrity/latest/a24353370/meghan-markle-royal-tour-new-zealand-gabriela-hearst-black-gown/|title=Meghan Markle Just Reinvented the Little Black Dress with This Fairytale Gown|date=2018-10-28|work=Harper's BAZAAR|access-date=2018-11-14|language=en-US}}</ref> [[Zoë Kravitz|Zoe Kravitz]],<ref>{{Cite news|url=https://www.vogue.com/slideshow/10-best-dressed-cate-blanchett-kim-kardashian-west-meghan-markle-celebrity-style#5|title=10 Best Dressed: Week of November 5, 2018|work=Vogue|access-date=2018-11-14|language=en}}</ref> [[Oprah Winfrey|Oprah]],<ref>{{Cite news|url=https://www.harpersbazaar.com/celebrity/latest/a20752158/oprah-winfrey-royal-wedding-dress/|title=Oprah Winfrey's Chic Look For the Royal Wedding Was Made Overnight|date=2018-05-19|work=Harper's BAZAAR|access-date=2018-11-14|language=en-US}}</ref> [[Diane Lane]],<ref>{{cite web|url=https://www.vanityfair.com/style/photos/2018/06/cfda-awards-best-dressed|title=The Must-See Looks from the C.F.D.A. Awards|last=Magazine|first=Vanity Fair|website=Vanities|language=en|access-date=2018-11-14}}</ref> [[Carey Mulligan]],<ref>{{Cite news|url=https://www.redcarpet-fashionawards.com/2018/10/18/carey-mulligan-in-gabriela-hearst-the-today-show/carey-mulligan-in-gabriela-hearst-the-today-show/|title=Carey Mulligan In Gabriela Hearst - The Today Show - Red Carpet Fashion Awards|work=Red Carpet Fashion Awards|access-date=2018-11-14|language=en-US}}</ref> [[Julia Roberts]],<ref>{{Cite news|url=https://www.harpersbazaar.com/culture/features/a23682905/oprah-winfrey-interviews-julia-roberts/|title=Julia Roberts & Oprah Get Real About Facing Fears & the Magic of Getting Older|date=2018-10-11|work=Harper's BAZAAR|access-date=2018-11-14|language=en-US}}</ref> [[Danai Gurira]],<ref>{{Cite news|url=https://www.vogue.com/slideshow/oscars-best-dressed-red-carpet-celebrity#2|title=Oscars 2018: The Best Dressed Celebrities on the Red Carpet|work=Vogue|access-date=2018-11-14|language=en}}</ref> [[Patricia Clarkson]],<ref>{{cite web|url=https://wwd.com/eye/parties/new-york-philharmonic-fall-opening-gala-jaap-va%20n-zweden-1202831263/|title=Parties – WWD|website=wwd.com|language=en|access-date=2018-11-14}}</ref> [[Gemma Chan]],<ref>{{cite web|url=https://www.vanityfair.com/style/photos/2018/09/week-in-fashion-gemma-chan-crazy-rich-asians|title=Week in Fashion: Gemma Chan Keeps Up Her Style Streak|last=Harwood|first=Erika|date=September 21, 2018|website=Vanity Fair|archive-url=|archive-date=|access-date=}}</ref> [[Hilary Swank]],<ref>{{Cite news|url=https://www.purseblog.com/celebrities/celebrity-designer-bags-032318/attachment/hilary-swank-gabriela-hearst-nina-bag/|title=Hilary-Swank-Gabriela-Hearst-Nina-Bag - PurseBlog|work=PurseBlog|access-date=2018-11-14|language=en-US}}</ref> [[Lady Gaga]],<ref>{{Cite news|url=https://www.instyle.com/fashion/who-won-fashion-today-lady-gaga|title=Lady Gaga Makes a Case for Head-to-Toe Leopard|work=InStyle.com|access-date=2018-11-14|language=en}}</ref> [[Amal Clooney]],<ref>{{Cite news|url=https://www.vogue.com/article/amal-clooney-george-clooney-couple-date-night-style|title=Amal and George Clooney Show How Classic Couple’s Style Is Done|work=Vogue|access-date=2018-11-14|language=en}}</ref> [[Amy Adams]],<ref>{{Cite news|url=https://www.instyle.com/look-of-the-day/2018-08-01#3355483|title=Look of the Day|work=InStyle.com|access-date=2018-11-14|language=en}}</ref> [[Uma Thurman]],<ref>{{Cite news|url=https://www.vogue.co.uk/article/uma-thurman-met-gala-gown|title=Gabriela Hearst On Her Met Gala Date: "Uma Thurman Is Cooler Than You Ever Imagine"|last=Newbold|first=Alice|access-date=2018-11-14}}</ref> [[Christine Baranski]],<ref name="instyle1">{{Cite news|url=https://www.instyle.com/fashion/2018-best-dressed-celebrities|title=The 50 Best-Dressed Women of 2018|work=InStyle.com|access-date=2018-11-14|language=en}}</ref> [[Carolyn Murphy]],<ref name="instyle1"/> [[Rosie Huntington-Whiteley]],<ref>{{Cite news|url=https://www.redcarpet-fashionawards.com/2018/06/19/rosie-huntington-whiteley-in-gabriela-hearst-inaugural-bof-west-summit/|title=Rosie Huntington-Whiteley In Gabriela Hearst - Inaugural BoF West Summit - Red Carpet Fashion Awards|date=2018-06-19|work=Red Carpet Fashion Awards|access-date=2018-11-14|language=en-US}}</ref> [[Vanessa Kirby]],<ref>{{Cite news|url=https://www.redcarpet-fashionawards.com/2018/06/19/vanessa-kirby-in-gabriela-hearst-late-night-with-seth-meyers/|title=Vanessa Kirby In Gabriela Hearst - Late Night with Seth Meyers - Red Carpet Fashion Awards|date=2018-06-19|work=Red Carpet Fashion Awards|access-date=2018-11-14|language=en-US}}</ref> [[Julianna Margulies]],<ref>{{Cite news|url=https://www.redcarpet-fashionawards.com/2017/11/03/julianna-margulies-gabriela-hearst-2017-inspire-difference-honors-event/|title=Julianna Margulies In Gabriela Hearst - 2017 Inspire A Difference Honors Event - Red Carpet Fashion Awards|date=2017-11-03|work=Red Carpet Fashion Awards|access-date=2018-11-14|language=en-US}}</ref> [[Glenn Close]],<ref>{{Cite news|url=https://www.purseblog.com/celebrities/gabriela-hearst-has-found-a-place-for-her-bags-on-the-arms-of-a-very-particular-kind-of-celebrity/|title=Gabriela Hearst Has Found a Place for Her Bags on the Arms of a Very Particular Kind of Celebrity - PurseBlog|date=2018-10-15|work=PurseBlog|access-date=2018-11-14|language=en-US}}</ref> [[Gabrielle Union]],<ref>{{Cite news|url=https://www.elle.com/uk/fashion/celebrity-style/news/a39412/gabrielle-union%20-six-outfits-in-24hrs/|title=Gabrielle Union Did A Blake Lively And Wore 6 Major Outfits In Just 24Hrs|date=2017-10-19|work=ELLE|access-date=2018-11-14|language=en-GB}}</ref> [[Angelina Jolie]],<ref>{{cite web|last=Okwodu|first=Janelle|title=Angelina Jolie Finds the Perfect Weekend Flats—And They’re Under $200|url=https://www.vogue.com/vogueworld/article/angelina-jolie-everlane-editor-slingbacks-perfect-weekend-flats|access-date=2020-06-16|website=Vogue|language=en-us}}</ref> [[Jessica Lange]],<ref>{{cite web|last=Minton|first=Melissa|date=2019-09-27|title=Netflix’s ‘The Politician’ premiere featured plenty of pantsuits|url=https://pagesix.com/2019/09/27/netflixs-the-politician-premiere-featured-plenty-of-pantsuits/|access-date=2020-06-16|website=Page Six|language=en}}</ref> [[Jill Biden]],<ref>{{cite web|title=Jennifer Garner, Jill Biden Find Hope in Troubled Times at Save the Children Gala|url=https://www.hollywoodreporter.com/news/jennifer-garner-jill-biden-find-hope-troubled-times-at-save-children-gala-2017-1050981|access-date=2020-06-16|website=The Hollywood Reporter|language=en}}</ref> and more.
 
AW20 collection was themed around "waste".<ref>{{cite web|date=2020-02-12|title=Gabriela Hearst's war on waste upends the fashion process|url=http://www.theguardian.com/fashion/2020/feb/12/gabriela-hearst-war-on-waste-upends-the-fashion-process|access-date=2020-06-16|website=The Guardian|language=en}}</ref> Products have been made from repurposed Turkish kilim remnants to make outerwear, old pieces from Hearst stock disassembled and reconstructed and 30% of the collection has been made with recycled cashmere, hand-knitted by the Mano del Uruguay collective.<ref name="vogue1">{{cite web|title=Gabriela Hearst Fall 2020 Ready-to-Wear Fashion Show|url=https://www.vogue.com/fashion-shows/fall-2020-ready-to-wear/gabriela-hearst|access-date=2020-06-16|website=Vogue|language=en}}</ref> The decoration of the runway show was made by giant shredded paper bales acted as visual metaphor of the "waste" theme.<ref name="vogue1"/>
 
Hearst sets a goal to use 80% dead stock in 2023 and no use of virgin materials by 2022.<ref>{{cite web|title="Nothing We Put Out There Is Without Purpose": Gabriela Hearst On Creating Luxury Out Of Waste|url=https://www.vogue.co.uk/fashion/article/gabriela-hearst-luxury-out-of-waste|access-date=2020-06-16|website=British Vogue|language=en-GB}}</ref>
 
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