Tipo Private
Industria Software
Forma legal empresa privada
Fundación 2001
Sede central Palo Alto, California, U.S.
Personas clave Borge Hald, CEO
Amy Pressman, President
Douglas Leone, Board Member
Productos Customer Experience (CX) Software
Sitio web

Medallia provides Software-as-a-Service (SaaS) Customer Experience Management (CEM) and Enterprise Feedback Management (EFM) software and services to hospitality, retail, financial services, high-tech, and business-to-business (B2B) companies in the United States and internationally.

As part of a Customer Relationship Management (CRM or Social CRM) program, Medallia’s cloud-based Customer Experience (CX) software platform captures voice of the customer feedback across Web, social, mobile, and contact center channels, analyzes it in real-time, and delivers action workflows to executive, central and front-line teams for customer satisfaction, customer loyalty, Net Promoter scores and overall business performance.[1]


Medallia offers a platform for survey, social, text, written and online feedback.[2]​ The software analyzes feedback from Facebook, Twitter, and other major review sites (e.g., TripAdvisor) alongside solicited feedback data from surveys and contact centers.

In addition to social media feedback and analysis, as well as mobile feedback and engagement,[3]​ capabilities of the Medallia product include survey creation and management, text analytics and dashboarding, and direct goals and action management.


Medallia was founded in 2001. The founders were consulting to executives of Fortune 500 companies[4]​ when they saw a direct relationship between customer loyalty and companies’ commercial success, which formed their inspiration for Medallia.[5]

In 2016, Medallia was ranked #22 on the Forbes Cloud 100 list.[6]

Información de la empresaEditar

Medallia is a closely held private company. Its headquarters is located in Palo Alto, California and it also has offices in London and Buenos Aires. Recently, it has opened new offices in Sydney and Melbourne, Australia, and New York City. As of August 2014, the company has received $105 million from Sequoia Capital in three rounds of venture funding (2012: $35 million;[7]​ 2013: $20 million; 2014: $50 million).[8]



  1. Milo, Moryt (17 de mayo de 2013). «Great businesses lean forward, respond fast». Silicon Valley Business Journal. Consultado el 30 de junio de 2013. 
  2. «Medallia Launches Social Feedback Solution». Retail TouchPoints. 15 de enero de 2013. Archivado desde el original el 8 de marzo de 2013. Consultado el 3 de junio de 2013. 
  3. Sechrist, Steve (14 de octubre de 2011). «Medallia Customer Experience App Going Mobile, Supports Voice». CMSWire. Consultado el 3 de junio de 2013. 
  4. Mitra, Sramana (7 de mayo de 2013). «Love and Startups». Huffington Post. Consultado el 1 de julio de 2013. 
  5. Gage, Deborah (26 de septiembre de 2012). «Medallia Aims to Improve Service at Big Companies With $35M From Sequoia». The Wall Street Journal. Consultado el 3 de junio de 2013. 
  6. «Forbes Cloud 100». Forbes. Consultado el 17 de noviembre de 2016. 
  7. Rao, Leena (26 de septiembre de 2012). «Customer Experience Management And Analytics SaaS Company Medallia Raises $35M From Sequoia». TechCrunch. Consultado el 3 de junio de 2013. 
  8. Miller, Ron (18 de agosto de 2014). «Put Your Customers First Or Perish, Seriously». TechCrunch. Consultado el 18 de agosto de 2014. 

Enlaces externosEditar